The India Today Group has entered into a strategic partnership with Gamezop, an HTML5 gaming company. Now with this integration, India Today users will be able to play several trendy games within its apps and websites.
It is no unknown fact that gaming is the rapidly growing and highly profitable segment for the entertainment industry globally. Furthermore, experts speculate that India has over 300 million mobile gamers, which is almost the entire population of the US. This makes India the most lucrative region for mobile game developers.
Ankit Saxena, Head of Alliances at Gamezop, commented on the partnership by saying, “Very few media players around the world have a reach as penetrating as the India Today Group. While other digital media players run campaigns to push installs of third-party gaming apps, India Today’s foresightedness to add games as an integral product feature makes this association special.”
After this development, India Today and AajTak app and website users will be able to find more than 250 games on the respective properties. You can also access them on https://indiatodaygaming.gamezop.com. Furious Speed, Boxing Club, Pai Gow Poker, Ludo With Friends, Cricket Gunda, Zombocalypse, Trap & Kill Coronavirus, and Black Jack Grid are among some of the most popular games on the platform.
“This is the first phase of the partnership. Our next goal is to introduce Gamezop’s e-sports product through this partnership, where top scoring users will be rewarded cash prizes. The potential for that is truly exciting,” added Saxena.
Background information about India Today and Gamezop
India Today Group is one of the oldest and most respected media companies in the country. They began their operations in 1975 with the launch of the popular fortnightly magazine called India Today. Currently, their business incorporates several news channels including Aaj Tak and India Today TV. They have also collaborated with many international magazines including Cosmopolitan, Golf Digest, Men’s Health among others.
Gamezop is a mobile gaming company in India and who specialise in HTML5 based instant gaming globally. Their approach is different from other gaming companies as they publish their games inside non-gaming apps and websites. Every month, more than 25 million users play Gamezop games within 1,100 apps and websites.